Instagram is an undeniably important platform for Shopify sellers to utilize. What's interesting about this fact is that most sellers simply enable the Instagram functionality on their site without giving it any kind of extended thought. Given its prominence as the second most popular social media platform, it's a mistake to overlook this integration.

If you're unconvinced, SproutSocial, the social media analytics and publishing platform has a great article detailing a vast amount of information about Instagram's importance.