Some Shopify sellers aim to sell in multiple regions from the beginning. At times this means simply catering to multiple languages, such as French and English in Canada. Other times, businesses do so well that they start to look at expanding to other markets.
Selling to more than one region should always be done carefully and with a great amount of forethought, planning, and strategy. Sometimes, with a limited budget and inexperience, it can be difficult to know the best approach.
A recent Shopify Plus case study focuses on Simba, a UK-based mattress company. The "UK sleep tech brand" lays out some great insight for moving forward with your expansion plans.
